The Athletic: Chicken, fighter pilots and game plans: The company trying to change the mental side of sports

“Sasha Seymore knew he had a problem. He was joining North Carolina’s basketball team as a senior walk-on in 2014, but soon after the euphoria faded, reality set in.

Learning what he was supposed to be doing on any given offensive or defensive possession in practice was difficult. He struggled learning his playbook. Knowing what to do on paper was one thing. Taking it to the court was another.”

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ELITE PERFORMANCE

REQUIRES ELITE PREPARATION

ELITE PERFORMANCE REQUIRES ELITE PREPARATION

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